{"title":"EDUCATION","description":"","products":[{"product_id":"non-violence-the-perspective-of-m-k-gandhi-jiddu-krishnamurti-and-johan-galtung","title":"Non -Violence - The Perspective of M.K Gandhi Jiddu Krishnamurti and Johan Galtung","description":"\u003cp\u003eAuthor : Dr. Subrata Sharma\u003c\/p\u003e\n\u003cp\u003eIn a world increasingly plagued by conflict and division, Non-Violence: The Perspective of M.K. Gandhi, Jiddu Krishnamurti, and Johan Galtung by Dr. Subrata Sharma offers a profound exploration of non-violence as a transformative path toward peace. This comparative study examines three visionary thinkers—Gandhi, with his spiritually rooted ahimsa; Krishnamurti, with his emphasis on inner psychological freedom; and Galtung, with his systemic approach to peace and justice. By weaving together political, philosophical, and sociological perspectives, the book uncovers the depth and breadth of non-violence as both a personal discipline and a collective strategy. Through their distinct yet complementary insights, readers are invited to reflect on the possibilities of healing, harmony, and lasting change in today’s fractured world. A timely and thought-provoking work, this book serves as both a guide and an inspiration for those committed to building a more compassionate future.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43904443515019,"sku":"bookE3277P","price":300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756370450.png?v=1756370515"},{"product_id":"medical-imaging-modalities","title":"Medical Imaging Modalities","description":"\u003cp\u003eAuthor : Firdous Nazir, Bisma Amin\u003c\/p\u003e\n\u003cp\u003e\"Medical Imaging Modalities: An Introduction to Radiography\" is a comprehensive textbook authored by Firdous Nazir and Bisma Amin (PhD). This book covers the fundamentals of medical imaging, including:\u003c\/p\u003e\n\u003cp\u003e• X-ray equipment and room components\u003cbr\u003e• Basic principles of X-ray production\u003cbr\u003e• Conventional, fluoroscopy, and advanced radiology equipment (including digital radiography, mammography, and CT scans)\u003cbr\u003e• MRI and ultrasound equipment\u003cbr\u003e• Nuclear medicine instrumentation (PET and SPECT)\u003c\/p\u003e\n\u003cp\u003eThis book serves as a valuable resource for students and professionals in the field of radiography and medical imaging.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43904517111947,"sku":"bookE3303P","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756373283.png?v=1756373340"},{"product_id":"commercial-law-advance","title":"Commercial Law Advance","description":"\u003cp\u003eAuthor :  J. P. Sharma\u003c\/p\u003e\n\u003cp\u003eCommercial Law Advance is a concise, insightful guide to the fundamental areas of business law. Covering the Partnership - Company Negotiable instruments and Insurance law, the book breaks down complex legal concepts into clear, practical insights that can readily be applied professionally. Designed for law students and professionals alike, it demystifies the legal frameworks Underpinning modern commerce and sparks curiosity about how these laws drive corporate governance and commercial transactions. Discover a resource that empowers you to navigate and master the legal foundations of today's business world. Whether you are a law student seeking deeper understanding or a business professional aiming to navigate the legalities of commercial operations, this book promises to be an indispensable resource that empowers you with the confidence to master the legal principles driving today's industry.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43904521404555,"sku":"book3304P","price":455.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756373777.png?v=1756373856"},{"product_id":"alternative-automotive-fuels-emission-technology","title":"Alternative Automotive Fuels \u0026 Emission Technology","description":"\u003cp\u003eAuthor : Dr. Ravindra Mohan, Dr. Shashikant Nagpure, Dr. Sohail Bux, Dr. A. K. Shrivastava\u003c\/p\u003e\n\u003cp\u003eAs the world moves toward sustainable energy, alternative automotive fuels are gaining importance. Traditional fuels like gasoline and diesel contribute to pollution and climate change, prompting the rise of cleaner options. Electric vehicles (EVs), powered by rechargeable batteries, eliminate tailpipe emissions. Hydrogen fuel cells offer longer ranges and quick refueling, producing only water vapor. Biofuels like ethanol and biodiesel, made from plants or waste, reduce carbon emissions. Natural gas (CNG\/LNG) is another cleaner-burning option, especially in public transport. These alternatives are shaping a greener, more secure future for transportation.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43904527630475,"sku":"bookE3321P","price":345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756374442.png?v=1756374523"},{"product_id":"gramin-itihas-lok-sanskriti-vyavhaar-evam-janjivan-hathchhoya-ke-sandarbh-mein","title":"Gramin Itihas - Lok Sanskriti, Vyavhaar Evam Janjivan- Hathchhoya Ke Sandarbh Mein","description":"\u003cp\u003eAuthor : Sunil Satyam, Dr. Ajit \u003c\/p\u003e\n\u003cp\u003eThis book is aimed at providing insight about rural history and oral history as well. Our villages are a rich treasure of culture and traditions. Indian Historians often neglected writings on rural life. This book will help academician in rural history writing and understanding.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43904531234955,"sku":"bookE3325P","price":330.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756374806.png?v=1756374887"},{"product_id":"an-overview-on-problems-and-prospects-of-mulberry-sericulture-in-karnataka-india","title":"An Overview on Problems - And Prospects of Mulberry Sericulture in Karnataka, India","description":"\u003cp\u003eAuthor : Dr. H. M. Ashashree\u003c\/p\u003e\n\u003cp\u003eSericulture is an industry that helps to raise the economic level of the people in the rural areas, has a huge potential for employment generation, provides more benefits to the agricultural allied activities and farmers in a short period of time and also provides foreign exchange. Mulberry is an outstanding bio-energy, drought resistant tree\/shrub which could be grown in different types of soil both under irrigated and rain fed conditions. In addition to being fed to silkworms, mulberry is used in industry, medicine, aqua-culture, agro-forestry, social forestry, watershed management and drought prone area development programmes. In sericulture, the most important factor is the cultivation of elite mulberry varieties exhibiting desirable agronomical and commercial traits. It is an established fact that about 60% of the total cost of silk production is attributed to mulberry production alone. Therefore, it is very important to select high yielding varieties with better quality leaves. In mulberry cultivation, attention must be given to both quality and quantity of leaves. They must be high yielding with low inputs. However, they must be able to produce still higher yields with better agronomical inputs.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43904640254091,"sku":"bookE3328P","price":200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756376131.png?v=1756376193"},{"product_id":"adivasi-kisan-tatha-mazdoor-andolan","title":"Adivasi, Kisan tatha Mazdoor Andolan","description":"\u003cp\u003eAuthor : Veena Rathore, Dr. Krishna Kumar Pandey\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43904646021259,"sku":"bookE3337P","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756376915.png?v=1756377000"},{"product_id":"ai-in-higher-education-bridging-innovation-and-practice","title":"AI in Higher Education: Bridging Innovation and Practice","description":"\u003cp\u003eAuthor : Prof. (Dr.) Ila Agarwal\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis book explorers the intersection of Al and Higher Education, delving into the ways Al is bridging Innovation and practical implementation. It highlights the challenges, ethical considerations and opportunities that Al presents in the academic landscape. Our objective is to provide educators, researchers and policy makers with a comprehensive understanding of Al's role in shaping the future of learning.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43904659751051,"sku":"bookE3341P","price":310.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756378552.png?v=1756378704"},{"product_id":"technology-driven-sustainability-ai-big-data-and-iot","title":"TECHNOLOGY-DRIVEN SUSTAINABILITY - AI, Big Data and IOT","description":"\u003cp\u003eAuthor : Dr. Preeti Singh, Dr. Shweta Saxena, Ms. Priyanka Verma, Dr. Prashant Sharma\u003c\/p\u003e\n\u003cp\u003eThis edited volume delves into the transformative role of emerging technologies in promoting sustainability within business management. It provides an in-depth exploration of how Artificial Intelligence (AI), Big Data, and the Internet of Things (IoT) are reshaping business strategies, operations, and practices to foster a more sustainable future.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43904687702155,"sku":"bookE3343P","price":520.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756382492.png?v=1756382635"},{"product_id":"socio-economic-profile-of-women-with-disabilities-in-mizoram","title":"Socio-Economic Profile of Women with Disabilities in Mizoram","description":"\u003cp\u003eAuthor : Lawmsangpuia Ralte\u003c\/p\u003e\n\u003cp\u003eThis book traces and analyze the socio-economic conditions of women with disabilities in Mizoram. The book focuses on various socio-economic profile such as age, marital status, family and household, education, religion, employment status, land possession, causes and types of disabilities and the book highlighted the current conditions of women with disabilities in terms of these areas. The book is based in Mizoram and the study includes two districts in Mizoram which are Aizawl and Lunglei, two of the biggest districts in terms of sizes and population. The outcome of the study is presented in this book.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43906324496523,"sku":"bookE3387P","price":225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756452018.png?v=1756452253"},{"product_id":"a-text-book-research-methodology-and-medical-statistics-for-unani-undergraduates-as-per-ncism-cbd-curriculum","title":"A Text Book RESEARCH METHODOLOGY AND MEDICAL STATISTICS - For Unani Undergraduates - As per NCISM CBD Curriculum","description":"\u003cp\u003eAuthor : Dr. MOHD NOMAN TAHA\u003c\/p\u003e\n\u003cp\u003eRESEARCH METHODOLOGY AND MEDICAL STATISTICS for Unani Undergraduates is a well-structured and accessible guide crafted in line with the NCISM CBD Curriculum. It transforms complex research principles into simple, actionable steps, making it an indispensable companion for students, early-career researchers, and aspiring scholars in Unani and other AYUSH disciplines.\u003c\/p\u003e\n\u003cp\u003eThe book takes readers through the entire research journey — from selecting a topic and reviewing literature to data analysis, writing, and presenting results — while adhering to ethical practices, NCISM regulations, and ICMR standards tailored to Unani research. It places special focus on the preservation of traditional knowledge, its integration with modern scientific methods, and compliance with IEC and IAEC requirements.\u003c\/p\u003e\n\u003cp\u003eWith a balance of academic rigor and practical guidance, this course book bridges the gap between theory and practice, equipping readers to produce research that is ethical, high-quality, and impactful in the realm of traditional medicine.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43908372005003,"sku":"bookE3672P","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756535047.png?v=1756535112"},{"product_id":"yadukul-ka-gaurav-part-2","title":"Yadukul Ka Gaurav - (Part-2)","description":"\u003cp\u003eAuthor : Dr. Raman Kumar Rajesh\u003c\/p\u003e\n\u003cp\u003eThis book is about the top contributors of the society. The positive and constructive efforts to suppressed people by Anirudh Jagannath, the ex- Prime Minister of Mauritius and the President of Mauritius. The effective revolution to the slave minds by Sarad Yadav \u0026amp; Lalu Prasad Yadav. Justifiable revolution for equal education \u0026amp; similar respect to the backward society by Mulayam Singh Yadav, ex- Chief Minister of UP \u0026amp; Former Cabinet Minister. Hukumdev Narayan Yadav has also worked a lot to the common people for their respect and values. This book is also about the great contribution of Swami Ramdev as a Yog Guru and rememberable contribution to the education having sanatan concept.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43908447699083,"sku":"bookE3658P","price":350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756538684.png?v=1756538735"},{"product_id":"god-is-dead-love-is-alive","title":"God is Dead Love is Alive","description":"\u003cp\u003eAuthor : MM Siraj\u003c\/p\u003e\n\u003cp\u003eDrawing on wisdom not just from mystics and spiritual traditions but also from luminaries in diverse fields like Einstein, Carl Sagan, Darwin and even Christopher Hitchens, and more, the book shows that love is not merely an emotion but the very prime mover of the universe—the force that shapes galaxies, births life, and awakens the soul.\u003cbr\u003eWith vivid examples, timeless stories, and a gentle dismantling of divisive religious constructs, this book invites the reader into a spirituality free of fear and filled with wonder. This is not a rejection of the sacred but a rediscovery of it—in the human heart, in the interconnectedness of all beings, and in the quiet truth that the divine is not bound by religion, but revealed through love.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43908527915147,"sku":"bookE3670P","price":350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756543903.png?v=1756543972"},{"product_id":"neet-hack-specially-designed-for-neet-2026","title":"NEET Hack - Specially Designed For NEET 2026","description":"\u003cp\u003eAuthor : Garvit Dobwal, Deepak Kumar\u003c\/p\u003e\n\u003cp\u003eNEET HACK – NCERT BIOLOGY (Class 11 \u0026amp; 12) is the ultimate book for NEET 2026 aspirants aiming 360\/360 in Biology. Designed by AIIMS Nagpur toppers Garvit Dobwal \u0026amp; Deepak Kumar, it covers 100% NCERT with 45-min chapter revision (notes, mind maps, questions). Every NCERT line given here is important – and from these very lines, NEET asks questions every year, with high chances in NEET 2026 too. With OMR sheets, last 5 years’ PYQs, and 5 most expected sample papers, this topper-verified, 100% error-free book ensures once you study, you’re exam-ready. Don’t miss it – buy now for sure-shot selection!\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43919044575371,"sku":"bookE3674P","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756974247.png?v=1756974333"},{"product_id":"anthropology-for-nta-ugc-net-jrf","title":"Anthropology for NTA-UGC NET\/JRF","description":"\u003cp\u003eAuthor : Ganesh M\u003c\/p\u003e\n\u003cp\u003eThis book is designed for the UGC NET-JRF and SLET aspirants in the discipline of Anthropology. The book holistically encompasses the syllabus and meticulously prepared practice papers for the benefit of aspiring students. The syllabus has been divided into the sections of Physical Anthropology, Archaeological Anthropology and Social Anthropology and MCQs were prepared accordingly by keeping exam standards in mind. Also, these MCQs will help the SLET, NET\/JRF aspirants in practicing and revising the syllabus.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43919201370251,"sku":"bookE577P","price":320.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1756981714.png?v=1756981790"},{"product_id":"rerising-अयोध्या-संघर्ष-और-निर्माण-की-गाथा","title":"Rerising अयोध्या - संघर्ष और निर्माण की गाथा","description":"\u003cp\u003eAuthor : Baidehi Priyanka Yadav\u003c\/p\u003e\n\u003cp\u003e\"ReRising Ayodhya: Sangharsh aur Nirman ki Gatha\"\u003c\/p\u003e\n\u003cp\u003eAyodhya, Bharat ki pavitra dhara ka vah abhinna hissa hai, jismein na keval mahan mahapurushon ka janm hua, balki swayam parmatma ke aashirvaad se kritarth bhi hui. Yah pustak Ayodhya ke us adwitiya sangharsh ki gatha ko prastut karti hai, jo sadiyon se use chhal, shadyantra aur kathinaaiyon se jhoojhne ke bawajood apni pehchaan banaye rakhne ke liye prerit karti rahi hai.\u003c\/p\u003e\n\u003cp\u003eReRising Ayodhya ka uddeshya Ayodhya ke itihaas ke un andekhe pahaluon ko ujagar karna hai, jinmein veerta, tyaag, prem aur ghrina ki gathaaon ke saath-saath Ayodhya ke nirmaan aur punarnirman ki aviral yatra bhi nihit hai.\u003c\/p\u003e\n\u003cp\u003eIs pustak mein aapko us Ayodhya ki gatha milegi, jo na keval apne gauravpoorn ateet se jaani jaati hai, balki har baar ek naya adhyay likhne ke liye swayam ko sankalpit karti hai. Chahe vah Ram ki janmabhoomi ki dharmik mahima ho, bhaiyon ke beech anant prem aur tyaag ki prerak kathaayein ho, ya rajneeti aur shadyantron ka saamna karte hue Ayodhya ne har baar apne astitva ko saabit kiya hai.\u003c\/p\u003e\n\u003cp\u003eYah pustak Ayodhya ke har sangharsh, har vinaash aur har punarnirman ko bareeki se prastut karti hai, aur ise keval itihaas ke roop mein nahin, balki hamare jeevan ke un sangharshon aur aasthaon ka prateek banati hai, jo humein kabhi haar na maanne ki prerna dete hain.\u003c\/p\u003e\n\u003cp\u003eYah gatha humein yah sikhati hai ki Ayodhya keval ek sthal nahin hai, balki yah ek jeevit itihaas hai, jo baar-baar apni aastha aur satya ke saath uth khada hota hai, har baar phir se apne gaurav ko sthapit karta hai.\u003c\/p\u003e\n\u003cp\u003eReRising Ayodhya: Sangharsh aur Nirman ki Gatha humein yah batati hai ki har sangharsh ke baad ek naya nirmaan hota hai—ek nayi shuruaat hoti hai, jo na keval Ayodhya, balki har vyakti aur samaj ke liye ek prerna ka srot banti hai.erisingAyodhya, AyodhyaKiGatha, BaidehiPriyankaYadav, SangharshAurNirman, JeevitItihaas, AasthaKaPrateek, GauravKaPunarutthaan, NayiShuruaat, PrernaKaStrot, ItihasKiPukaar, AyodhyaKaSatya, BhavyaAyodhya, DeshKiPehchaan, SpiritualIndia, BharatKaGaurav\u003c\/p\u003e\n\u003cp\u003eIs pustak ke maadhyam se hum Ayodhya ki mahan gatha ko punah jagrit karte hain aur ek naye drishtikon se use dekhne ka avsar prapt karte hain.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43923645563019,"sku":"bookE3250P","price":225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1757138827.png?v=1757138921"},{"product_id":"basic-mathematics","title":"Basic Mathematics","description":"\u003cp\u003eAuthor : Mohammad Sohail\u003c\/p\u003e\n\u003cp\u003eThis book is designed for BCA I semester students which is based on NEP 2020.\u003cbr\u003eThe syllabus of this book is designed for Mahatma Jyotiba Phule Rohilkhand University, Bareilly.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43923722371211,"sku":"bookE3636P","price":250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1757143306.png?v=1757144821"},{"product_id":"special-education-a-comprehensive-guide-to-inclusive-learning-and-support","title":"Special Education - A Comprehensive Guide to Inclusive Learning and Support","description":"\u003cp\u003eAuthor : Prof. (Dr.) Ila Agarwal \u003c\/p\u003e\n\u003cp\u003eThe book serves as both a theoretical foundation and practical toolkit for educators ,parents and advocates who are committed to create truly inclusive learning environment. It bridges the gap between research and practices while providing concentrate strategy strategies that can be implemented immediately in educational setting. The pages that follow explore not just the how of a special education, but also the why- examining the philosophical underpinning of inclusive education and the moral imperative to ensure that all students have the opportunity to learn, grow and thrive alongside their peers.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43926953721995,"sku":"bookE3643P","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1757323916.png?v=1757325422"},{"product_id":"the-heart-s-craft-exploring-the-art-of-cardiac-surgery-full-color","title":"The Heart’s Craft - Exploring the Art of Cardiac Surgery (Full Color)","description":"\u003cp\u003eAuthor : Dr. RC Sherawat, Ms. Kanishka Soni\u003c\/p\u003e\n\u003cp\u003eThe Heart's Craft: Exploring the Art of Cardiac Surgeries delves into the fascinating intersection of medicine, technology, and human skill that defines modern cardiac surgery. This book provides an in-depth yet accessible exploration of the anatomy, surgical techniques, postoperative care, and emerging innovations shaping the future of heart surgery.\u003cbr\u003eWritten with clarity and precision, it balances scientific rigor with compassionate storytelling, making complex concepts understandable for students, healthcare professionals, and curious readers alike. From foundational knowledge to advanced technologies like artificial hearts, 3D printing, and gene therapy, the book offers a comprehensive guide to the evolving art and science of cardiac surgery.\u003cbr\u003eWhether you are a trainee surgeon, a clinician, or someone seeking to understand the heart's healing journey, this book aims to inspire and inform, emphasizing the skill, dedication, and humanity behind every successful surgery.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":43958762832011,"sku":"bookE3558P","price":3800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1757589504.png?v=1757589581"},{"product_id":"shades-unveiled-from-tooth-color-to-natural-aesthetics","title":"Shades Unveiled - From Tooth Color to Natural Aesthetics","description":"\u003cp\u003eAuthor : Dr. Angela Justin, Dr. Pushkar Gupta,  Dr. Sneha. S. Mantri, Dr. Aditi. M. Paranjpe\u003c\/p\u003e\n\u003cp\u003eThe art of creating a natural and confident smile has always fascinated me, and at its core lies the science of shade selection. As a postgraduate student in Prosthodontics, I was intrigued by the subtle variations in color, light, and texture that make each smile unique. This curiosity, coupled with my interest in aesthetics, inspired me to explore shade selection in depth, which ultimately led to the creation of this book.\u003cbr\u003eDuring my academic journey, I realized that while advancements in material science and digital dentistry continue to transform clinical practice, shade selection remains one of the most challenging aspects for students and clinicians alike. The absence of a clear, beginner-friendly resource often makes the subject overwhelming for many learners. With this book, I have attempted to bridge that gap by presenting the fundamental principles of color science alongside practical approaches, simplified explanations, and insights into contemporary techniques.\u003cbr\u003eThis book is primarily written for early learners and postgraduate students, but it also serves as a valuable reference for dental professionals seeking excellence in aesthetics. Each chapter has been thoughtfully structured to progress from foundational principles of color and shade science to advanced methods, including digital shade matching and clinical applications across prosthodontics, restorative dentistry, and maxillofacial prosthetics.\u003cbr\u003eIt is my sincere hope that this work inspires curiosity, fosters critical thinking, and builds confidence in achieving aesthetic excellence. If this book succeeds in making shade selection less daunting and more engaging, then its purpose will truly be fulfilled.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44094135959691,"sku":"bookE3693P","price":2500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1757753332.png?v=1757753392"},{"product_id":"marketing-management-essentials-a-comprehensive-guide-from-core-principles-to-modern-strategies","title":"Marketing Management Essentials - A Comprehensive Guide from Core Principles to Modern Strategies","description":"\u003cp\u003eAuthor : Aditya Kumar Singh\u003c\/p\u003e\n\u003cp\u003eBASICS OF MARKETING MANAGEMENT FIRST EDITION\u003c\/p\u003e\n\u003cp\u003eMarketing is the lifeblood of every successful business. Understanding its principles is essential not only for marketers but for anyone aspiring to thrive in the dynamic world of commerce and management. Basics of Marketing Management offers a comprehensive yet easy-to-grasp introduction to the foundational concepts of marketing, making it the perfect guide for students and beginners.\u003c\/p\u003e\n\u003cp\u003eSpecially designed for BBA, MBA, B.Com, and M.Com students, this first edition bridges theoretical frameworks with real-world applications. It explores the core elements of marketing-including the marketing mix, segmentation, targeting, positioning, consumer behavior, and the marketing environment-with clarity and depth. Practical examples, simplified models, and student-friendly language ensure a smooth and engaging learning experience.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44094798889099,"sku":"bookE3616P","price":280.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1757766971.png?v=1757767078"},{"product_id":"indigenous-handloom-and-handicrafts-of-north-east-india-exploring-export-potentialities-and-challenges","title":"Indigenous Handloom And Handicrafts Of North-East India: Exploring Export Potentialities And Challenges","description":"\u003cp\u003eAuthor : Dr. Joyeeta Deb, Ms. Sneha Nath, Mr. Anirban Dutta\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44099258843275,"sku":"bookE3634P","price":315.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1757925935.png?v=1757925981"},{"product_id":"agricultural-chemistry","title":"AGRICULTURAL CHEMISTRY","description":"\u003cp\u003eAuthor : Dr. L. Rakesh Sharma \u003c\/p\u003e\n\u003cp\u003eThis book has been prepared for the students who are prescribed Agricultural Chemistry in their syllabus. The main purpose of this book is to make the students understand the concepts of Agricultural Chemistry easily. All the topics have been elaborated with suitable examples. \u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44277550809227,"sku":"bookE1798P","price":140.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1758611156.png?v=1758611250"},{"product_id":"dictionary-of-basic-economics-1","title":"Dictionary Of Basic Economics","description":"\u003cp\u003eAuthor : Parimal Wagh\u003c\/p\u003e\n\u003cp\u003eUnlock the fundamentals of economics with clarity and ease. Dictionary of Basic Economics by Parimal Wagh is a concise, accessible reference guide designed for students, professionals, and anyone curious about economic concepts. Covering essential terms, definitions, and key principles, this book simplifies the complex language of economics into straightforward explanations. Whether you're preparing for exams, enhancing your professional knowledge, or just seeking to better understand economic discussions, this dictionary is your go-to resource. Perfect for quick look-ups and foundational learning, it's an essential companion for navigating the economic world.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44277787590795,"sku":"bookE3382P","price":200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1758623066.png?v=1758623151"},{"product_id":"onos-aur-nep-2020-ki-shiksha-me-bhumika-1","title":"ONOS aur NEP 2020 KI Shiksha Me Bhumika","description":"\u003cp\u003eAuthor : Ajay Kumar Shriwas\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44280608817291,"sku":"bookE3728P","price":220.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1758692023.png?v=1758692099"},{"product_id":"ndli-digital-shiksha-ki-disha","title":"NDLI Digital Shiksha Ki Disha","description":"\u003cp\u003eAuthor : Ajay Kumar Shriwas\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44280674484363,"sku":"bookE3729P","price":300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1758694429.png?v=1758694550"},{"product_id":"indian-writings-in-english","title":"Indian Writings in English","description":"\u003cp\u003eAuthor : Dr. Surendra Kumar Sao\u003c\/p\u003e\n\u003cp\u003eIndian Writings in English – Semester III is more than a textbook—it’s a vibrant introduction to the ideas, histories, and voices that define modern India. Created in line with the NEP-2020 Four-Year Undergraduate Programme, this anthology gathers poetry, prose, fiction, and drama to reveal how Indian writers have made English their own.\u003c\/p\u003e\n\u003cp\u003eDiscover the spiritual vision of Swami Vivekananda and Dr. S. Radhakrishnan, the fearless social critique of B. R. Ambedkar, the lyrical power of Toru Dutt and Kamala Das, and the dramatic innovation of Girish Karnad and Mahesh Dattani. Each unit blends close reading with cultural insight, inviting students to explore themes of nationalism, caste, gender, secularism, and identity.\u003c\/p\u003e\n\u003cp\u003eWith clear introductions, contextual notes, and critical guidance, the book equips learners to think analytically and write with confidence. Indian Writings in English is both an essential academic resource and a celebration of India’s rich literary imagination.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44280711839883,"sku":"bookE3706P","price":300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1758696941.png?v=1758697004"},{"product_id":"the-cultural-spine","title":"The Cultural Spine","description":"\u003cp\u003eAuthor : Anjani Anant Saraf\u003c\/p\u003e\n\u003cp\u003e\"THE CULTURAL SPINE\" is a short journey of artists in India from ancient days till today. It's a hidden struggle journey which depicts about a hollow economic space in artist's life. This book introduces readers to most important, significant and beautiful art pieces from our history. But, recognition and economic stability to these artists were never provided. Even after independence (1947), cultural ministry was always an ignorant part till the time BJP under our respected Prime Minister Narendra Modi sir became ruling party. This book is dedicated to all the artists of Indian History who never got their recognition.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44280938365067,"sku":"bookE2886P","price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1758702763.png?v=1758702854"},{"product_id":"concept-of-inorganic-physical-chemistry","title":"CONCEPT OF INORGANIC \u0026 PHYSICAL CHEMISTRY -","description":"\u003cp\u003eAuthor : Sagar Bhati\u003c\/p\u003e\n\u003cp\u003eChemistry is a subject that can seem scary at first, but when we understand its concepts deeply, it becomes interesting\u003cbr\u003eand alive.\u003cbr\u003eI write this book so that students not only understand chemistry, but also love it. This book will be a helpful companion for class 12th students and those preparing for both competitive exams and practical topics. In this journey of writing, my family and friends were with me, whom I thank from the bottom of my heart.\u003cbr\u003eThis book is a comprehensive guide for chemistry students that helps them prepare for competitive exams along with the CBSE and RBSE syllabus. Each chapter includes simple language, diagrams, concept, theory and numbericals. Adopt a systematic approach to read this book: first understand the concepts, then solve the questions. Apart from this, read as thoroughly as you can. If there is any mistake or problem in my book, suggestions are always welcome.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44284419309707,"sku":"bookE3474P","price":230.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1758787397.png?v=1758787777"},{"product_id":"understanding-the-environmental-issues-seema-loura-dr-amita-kumari-english-i-hope-that-this-book-not-only-teaches-readers-but-also-inspires-them-to-take-care-of-the-environment-and-make-a-strong-commitment-to-live-more-sustainbly","title":"Understanding The Environmental Issues","description":"\u003cp\u003eAuthor : Seema Loura, Dr. Amita Kumari\u003c\/p\u003e\n\u003cp\u003eI hope that this book not only teaches readers but also inspires them to take care of the environment and make a strong commitment to live more sustainbly.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44284440641675,"sku":"bookE3476P","price":448.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1758787894.png?v=1758788738"},{"product_id":"shikshan-ke-badalte-aayam","title":"Shikshan Ke Badalte Aayam","description":"\u003cp\u003eAuthor : Dr. Arun Kumar Verma\u003c\/p\u003e\n\u003cp\u003ehikshan Ke Badalte Aayam by Dr. Arun Kumar Verma explores the changing dimensions of education in today’s dynamic world. This insightful book delves into modern teaching methods, evolving pedagogies, and the impact of technology on learning. Ideal for educators, academicians, and students of education, it offers practical perspectives to adapt and grow with the times. Discover how education is transforming to meet the needs of a new generation of learners and prepare yourself to be a part of this change.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44284484124811,"sku":"bookE3502P","price":230.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1758790627.png?v=1758790845"},{"product_id":"citizenship-duties-and-e-governance","title":"Citizenship, Duties and E-Governance","description":"\u003cp\u003eAuthor : Dr. Rukmani Gendle, Dr. Purnima Sahu\u003c\/p\u003e\n\u003cp\u003eCitizenship, Duties and E-Governance by Dr. Rukmani Gendle and Dr. Poornatama Sahu is a comprehensive guide aligned with the NEP 2020 and designed for BA\/BSc\/BCom (SEC) Semester-II students. This book explores the evolving concepts of citizenship, fundamental duties, and the framework of e-governance in India, including its implementation in Chhattisgarh. Structured with clear explanations, categorized topics, and chapter-wise questions, it helps learners understand both classical theories and modern applications. Covering topics like civil society responsibilities, smart governance models, and institutional frameworks, this resource bridges academic theory with practical governance insights. Ideal for students, educators, and aspirants of civil services, the book offers clarity and relevance in today's digital governance landscape.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44284657205387,"sku":"bookE3527P","price":220.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1758793433.png?v=1758794098"},{"product_id":"restructuring-and-consolidation-of-higher-education-institutions","title":"Restructuring And Consolidation Of Higher Education Institutions","description":"\u003cp\u003eAuthor : Prof. Iqbal Ahmed\u003c\/p\u003e\n\u003cp\u003eIn a rapidly changing world where higher education is challenged by globalization, digital disruption, and funding pressures, Restructuring and Consolidation of Higher Education Institutions offers a timely and insightful analysis. This book delves into models of institutional mergers, academic collaborations, policy shifts, and strategic realignments that aim to enhance quality, efficiency, and global competitiveness.\u003c\/p\u003e\n\u003cp\u003eDrawing on global case studies and informed by evidence-based research, the book offers actionable strategies for administrators, policymakers, and academic leaders seeking to revitalize higher education ecosystems. It not only explores the why and how of consolidation, but also addresses its impact on governance, pedagogy, innovation, Incubation, design thinking, CBCS,  research outcomes, and student success.\u003c\/p\u003e\n\u003cp\u003eWhether you're leading a university, crafting education policy, or researching institutional reform, this book is your essential guide to navigating the future of higher education.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44284765077643,"sku":"bookE3534P","price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1758793969.png?v=1758795211"},{"product_id":"max-roi-unlocking-the-secrets-of-profitable-marketing-ads","title":"Max ROI - Unlocking the Secrets of Profitable  Marketing \u0026 Ads","description":"\u003cp\u003eAuthor : Dr. Yatin Talwar, Vikrant Singh Thakur\u003c\/p\u003e\n\u003cp\u003eAre your Facebook ads drowning in likes but your bank account is empty?\u003cbr\u003eStop chasing vanity metrics. Start printing money.\u003cbr\u003eThis isn't another marketing book filled with tricks that stop working next month. This is the brutal truth about what separates profitable businesses from beautiful failures.\u003cbr\u003eFollow Sarah's transformation from broke entrepreneur to digital empire builder as she discovers:\u003cbr\u003e✓ Why 1,000 likes mean nothing if you're losing money on every sale\u003cbr\u003e✓ The ONE number that reveals if your ads are actually working (most marketers ignore this)\u003cbr\u003e✓ How to build automated systems that guard your profits while you sleep\u003cbr\u003e✓ The \"break-even ROAS\" formula that tells you exactly when to scale or kill a campaign\u003cbr\u003e✓ Why your best customers aren't clicking your ads—and how to fix it\u003cbr\u003eInside you'll master:\u003c\/p\u003e\n\u003cp\u003eSetting up Facebook Ad Manager like a pro (not just hitting \"Boost Post\")\u003cbr\u003eBuilding customer funnels that turn strangers into obsessed brand advocates\u003cbr\u003eReading your data like a fortune teller—predict sales before they happen\u003cbr\u003eScaling from solo operator to automated empire without losing your mind\u003cbr\u003eMaking your business bulletproof against algorithm changes and platform updates\u003c\/p\u003e\n\u003cp\u003ePerfect for:\u003cbr\u003eE-commerce owners tired of bleeding cash on ads • Small business owners ready to graduate from amateur tactics • Marketers who want systems that survive platform changes • Anyone who's ever felt the sick feeling of great metrics but terrible profits\u003cbr\u003eThe hard truth: Your competition is reading this right now. They're learning to turn every dollar into five. They're building systems while you're still guessing.\u003cbr\u003eYour choice: Keep gambling with your marketing budget, or start investing with confidence.\u003cbr\u003eFrom hollow victories to lasting legacy—one profitable campaign at a time.\u003cbr\u003eScroll up and grab your copy before your competitors do.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44341759377547,"sku":"bookE8700P","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1759911849.png?v=1759912064"},{"product_id":"british-literature-18th-century-british-romantic-literature","title":"British Literature: 18th Century \u0026 British Romantic Literature","description":"\u003cp\u003eAuthor : Umar Farooque\u003c\/p\u003e\n\u003cp\u003eThe book British Literature: 18th Century and British Romantic Literature offers an insightful exploration of two transformative periods in English literary history.\u003cbr\u003eThe 18th century marked a shift towards reason, wit, and social consciousness. Writers such as Alexander Pope and Jonathan Swift masterfully used satire to critique society and politics, while Daniel Defoe and Samuel Richardson pioneered the English novel, bringing realism and moral reflection to narrative prose. This era laid the foundation for modern literary forms and critical thought.\u003cbr\u003eThe Romantic Movement, emerging in the late 18th century, revolutionized literature with its emphasis on emotion, imagination, and a profound connection to nature. Poets like William Blake, William Wordsworth, Samuel Taylor Coleridge, Lord Byron, Percy Bysshe Shelley, and John Keats challenged Enlightenment rationalism, celebrating individual freedom, the supernatural, and the sublime beauty of the natural world.\u003cbr\u003eBlending critical analysis with historical context, this book serves as a comprehensive guide for students and scholars, illuminating the evolution of themes, styles, and ideologies that shaped British literature during these influential periods.\u003cbr\u003e\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44379396309131,"sku":"bookE3790P","price":500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1760514096.png?v=1760514197"},{"product_id":"protected-cultivation-and-secondary-agriculture","title":"Protected Cultivation and Secondary Agriculture","description":"\u003cp\u003eAuthor : Mr. Deepak Birla, Dr. Minakshi Neware, Dr. Somnath Jadhav, Mr. Ritesh Pagare, Mr. Ravindra Singh Chouhan\u003c\/p\u003e\n\u003cp\u003e\"Protected Cultivation and Secondary Agriculture\" is a book designed for BSc Agriculture students, particularly those in their third year and sixth semester, as per the ICAR syllabus. The book focuses on protected cultivation, greenhouse technology, and secondary agriculture, covering topics such as:\u003c\/p\u003e\n\u003cp\u003eGreenhouse Technology: Introduction, types of greenhouses, plant response to greenhouse environment, planning and design, and equipment.\u003c\/p\u003e\n\u003cp\u003eIrrigation Systems: Used in greenhouses, typical applications, and cost estimation.\u003c\/p\u003e\n\u003cp\u003eEngineering Properties: Physical, thermal, and aerodynamic properties of cereals, pulses, and oilseeds.\u003c\/p\u003e\n\u003cp\u003eDrying and Dehydration: Moisture measurement, drying theory, and various drying methods.\u003c\/p\u003e\n\u003cp\u003eMaterial Handling: Conveyors and elevators, principles, working, and selection.\u003c\/p\u003e\n\u003cp\u003ePostHarvest Handling: Storage structures, cleaning, grading, and size reduction.\u003cbr\u003e\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44407642783883,"sku":"bookE3225P-1","price":160.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1761115788.png?v=1761115854"},{"product_id":"campaign-management-for-campaign-managers-and-middle-management-in-digital-marketing-advertising-and-branding","title":"Campaign Management for Campaign Managers and Middle Management in Digital Marketing, Advertising and Branding","description":"\u003cp\u003eAuthor : Akshat Singh Bisht\u003c\/p\u003e\n\u003cp\u003eIn today’s dynamic and digitally saturated landscape, marketing campaigns are no longer a matter of creative flair alone—they are engineered systems that require precision, adaptability, and a deep understanding of both human behavior and data intelligence. Campaign Management for Campaign Managers and Middle Management in Digital Marketing And Branding is a comprehensive field guide designed for professionals who sit at the confluence of creativity and operations, charged with the responsibility of turning strategic visions into measurable results.\u003cbr\u003eAt its core, campaign management is the structured orchestration of marketing efforts across platforms, timelines, teams, and technologies. It is where planning meets performance, where messaging meets metrics, and where audience insights are transformed into tangible engagement and conversion. This book defines and deconstructs that process, offering not just a theoretical framework, but a practical roadmap drawn from real-world experience, global campaign case studies, and time-tested industry methodologies.\u003cbr\u003eThis is not a book of buzzwords—it is a working manual, written for campaign managers, brand custodians, media planners, and mid-level marketers who manage teams, allocate budgets, and are answerable for outcomes. Whether you are building a cross-platform campaign from the ground up or optimizing a multimillion-dollar initiative already in flight, this book will serve as both compass and toolkit.\u003cbr\u003eThe chapters progress in a logical, layered fashion—beginning with foundational principles, such as understanding the campaign lifecycle and defining clear, outcome-driven goals. From there, we move into the art and science of campaign planning: audience segmentation, creative development, and channel strategy. Execution chapters unpack platform-specific techniques for Google, Meta, and other key advertising environments, while advanced sections explore optimization models, attribution methodologies, AI-powered automation, and the future of campaign management in an era of predictive analytics and programmatic intelligence.\u003cbr\u003eYou’ll also find detailed insights on managing campaign tools—CRM platforms, analytics dashboards, tag managers—and on creating the infrastructure necessary to measure performance with clarity and credibility. Every section is supplemented with checklists, visual frameworks, and optimization routines that can be adapted to B2B, B2C, D2C, political, and social campaigns.\u003cbr\u003eThis book is written for marketing professionals, strategists, consultants, brand leaders, entrepreneurs, and students who recognize that campaigns are the lifeblood of growth and visibility in the digital age.\u003c\/p\u003e\n\u003cp\u003eWhether you are:\u003cbr\u003eA Campaign Manager overseeing daily performance metrics,\u003cbr\u003eA Marketing Strategist crafting full-funnel journeys,\u003cbr\u003eA Creative Lead aligning visuals with goals,\u003cbr\u003eA Growth Hacker experimenting with cross-channel tactics,\u003cbr\u003eOr a Founder or Executive seeking strategic clarity in your marketing spend—\u003c\/p\u003e\n\u003cp\u003eThis book is for you. Each chapter is designed to deepen understanding, sharpen decision-making, and offer actionable methods for delivering campaigns that perform.\u003cbr\u003eIt is equally relevant for agency teams, brand-side marketers, and those in academic environments who wish to connect theory with contemporary practice.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44407722770571,"sku":"bookE3610P","price":1500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1761118571.png?v=1761118806"},{"product_id":"from-shareholder-primacy-to-stakeholder-capitalism","title":"From Shareholder Primacy to Stakeholder Capitalism","description":"\u003cp\u003eAuthor : Dr. Munish Sharma, Dr. Amit Kumar\u003c\/p\u003e\n\u003cp\u003eFrom Shareholder Primacy to Stakeholder Capitalism is a pioneering and incisive work that charts the ideological and practical transformation of modern capitalism. In an era defined by growing inequality, ecological urgency, and increasing demands for corporate accountability, this book offers a definitive roadmap for understanding the global shift from profit-centric shareholder models to inclusive, stakeholder-driven governance. Structured across ten comprehensive chapters, it traces the origins of shareholder primacy, examines the forces of globalization, financial crises, and rising societal expectations that have fueled the rise of stakeholder capitalism, and explores the conceptual foundations of stakeholder governance. The book provides deep insights into ESG (Environmental, Social, and Governance) integration, legal innovations, and the evolving fiduciary landscape while highlighting the transformative power of technology in promoting transparency, ethics, and sustainable growth. It also addresses the challenges of measuring impact through ESG ratings and SDG-aligned reporting and emphasizes cultural and regional variations in stakeholder rights, making it particularly relevant for global corporations and policymakers. Culminating in a visionary discussion on the future of capitalism, it explores the emergence of stakeholder democracy, generational shifts, consumer consciousness, and the pivotal role of education in shaping equitable economic systems. More than a chronicle of systemic change, From Shareholder Primacy to Stakeholder Capitalism serves as a strategic compass for corporate leaders, investors, academics, and policymakers committed to reimagining capitalism for a more just, transparent, and sustainable world.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44415734120587,"sku":"bookE3582P","price":480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1761379135.png?v=1761379197"},{"product_id":"ai-and-health-care","title":"AI AND HEALTH CARE","description":"\u003cp\u003eAuthor : DR. Ruchi Garg, Vikrant Singh Thakur\u003c\/p\u003e\n\u003cp\u003eAI and Healthcare: Transforming Medical Practice for Tomorrow\u003c\/p\u003e\n\u003cp\u003eDiscover how artificial intelligence is revolutionizing the healthcare industry in this comprehensive guide by Ruchi and Vikrant Singh.\u003c\/p\u003e\n\u003cp\u003eKey Highlights:\u003c\/p\u003e\n\u003cp\u003eCutting-Edge Applications – Explore AI's role in diagnosis, treatment planning, and personalized medicine\u003cbr\u003ePredictive Analytics – Learn how machine learning algorithms are improving patient outcomes and early disease detection\u003cbr\u003eHealthcare Automation – Understand how AI streamlines administrative tasks and reduces medical errors\u003cbr\u003eFuture of Medicine – Gain insights into emerging technologies like robotic surgery and AI-powered drug discovery\u003cbr\u003ePractical Implementation – Real-world case studies demonstrating successful AI integration in hospitals and clinics\u003cbr\u003eEthical Considerations – Navigate the challenges of data privacy, algorithmic bias, and responsible AI deployment\u003cbr\u003ePerfect for healthcare professionals, technology enthusiasts, and students seeking to understand the intersection of AI and medicine. This book provides essential knowledge for anyone preparing for the AI-driven future of healthcare.\u003c\/p\u003e\n\u003cp\u003eTransform your understanding of modern medicine today.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44418697527435,"sku":"bookE3817P","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1761548722.png?v=1761548802"},{"product_id":"new-literatures-in-english","title":"New Literatures in English","description":"\u003cp\u003eAuthor : Dr. Surendra Kumar Sao, Dr. Shukla Banerjee\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44418806153355,"sku":"bookE3786P","price":350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1761557155.png?v=1761557245"},{"product_id":"silent-promises-live-in-relationships-a-battle-for-legal-recognition","title":"Silent Promises - Live-In Relationships, A Battle For Legal Recognition","description":"\u003cp\u003eAuthor : Sameera Hasan\u003c\/p\u003e\n\u003cp\u003eSilent Promises: Live-In Relationships, A Battle For Legal Recognition is a comprehensive and thought-provoking work that explores one of the most debated social and legal phenomena of our time. With a focus on the evolving dynamics of relationships beyond marriage, this book critically examines the rights, challenges, and protections available to women and children in live-in relationships.\u003cbr\u003eThe book delves into the historical background of live-in relationships in the post-independence era, offering readers a contextual understanding of how social and cultural perceptions have shaped legal developments. It provides a detailed analysis of judicial interpretations on the concept, highlighting the progressive as well as conflicting judgments that have influenced the legal framework. The book further presents a comparative international perspective on how different countries approach this evolving social institution.\u003cbr\u003eWhat sets this book apart is its practical dimension alongside doctrinal and judicial insights, it incorporates findings from a survey conducted by the author, ensuring that the perspectives and lived experiences of people are given due importance. The book not only reflects facts true to the author’s knowledge but also offers practical suggestions in the best interest of society, law, and justice.\u003cbr\u003eWith its combination of scholarly depth and insights from the society, this book serves as an essential resource for students, legal practitioners, academicians, policymakers, and anyone seeking to understand the complex interplay between relationships, law, and social change.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44434611044491,"sku":"bookE3671P","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1761821791.png?v=1761821871"},{"product_id":"spiritual-intelligence-personality-defining-work-ethic","title":"Spiritual Intelligence \u0026 Personality - Defining Work Ethic","description":"\u003cp\u003eAuthor : Dr. Archna Vats\u003c\/p\u003e\n\u003cp\u003eThis book is a scholarly exploration in the field of Education, presenting an in-depth analysis of contemporary educational practices, challenges, and innovations. It reflects years of dedicated research, intellectual inquiry, and practical observation. The author, Dr. Archna Vats, brings together theoretical perspectives and empirical insights to address critical issues faced by educators, learners, and policymakers in today’s dynamic academic environment.\u003c\/p\u003e\n\u003cp\u003eThe work not only contributes to the academic discourse but also serves as a practical guide for teachers, researchers, and students of education. Through systematic investigation, thoughtful interpretation, and evidence-based conclusions, the book highlights pathways for improving the quality of education and fostering holistic learning.\u003c\/p\u003e\n\u003cp\u003eWith its balanced approach and accessible language, this book stands as a valuable resource for those engaged in the pursuit of educational excellence and research innovation.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44434623660171,"sku":"bookE2985P","price":429.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1761823281.png?v=1761823340"},{"product_id":"the-ai-handbook-a-guide-for-curious-minds","title":"The AI Handbook: A Guide for Curious Minds","description":"\u003cp\u003eAuthor : Dr Sushamoy Chatterji\u003c\/p\u003e\n\u003cp\u003eThe Al Handbook: A Guide for Curious Minds is a comprehensive yet accessible exploration of artificial intelligence, its origins, inner workings, and impact on every aspect of human life. Designed for readers from all backgrounds, it demystifies complex concepts like machine learning, neural networks, and generative Al through clear explanations, relatable examples, and real-world case studies. From how algorithms learn to recognize patterns in data to how Al now assists doctors, farmers, artists, and educators, the book offers a panoramic view of one of the most transformative technologies of our time.\u003cbr\u003eBut this is not just a book about machines, it's about humanity's evolving relationship with them. The Al Handbook invites readers to think critically about how Al should serve society, emphasizing ethics, governance, and the responsible use of technology. It blends scientific insight with practical wisdom, showing that the true power of Al lies not in replacing humans, but in empowering them. Whether you're exploring Al for the first time or deepening an existing fascination, this handbook is designed for curious minds, those eager to understand, question, and shape the intelligent future unfolding around us, this book will help you understand, engage with, and shape the intelligent future ahead.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44445624303755,"sku":"bookE3768P","price":310.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1762149128.png?v=1762149197"},{"product_id":"bhartiya-janjatiya-samaj-shikshit-evam-sashakt-bhumika-mein-atmanirbharta-ki-ore","title":"Bhartiya Janjatiya Samaj - (Shikshit evam Sashakt Bhumika mein Atmanirbharta ki Ore)","description":"\u003cp\u003eAuthor : Dr. Sweety Tiwari\u003c\/p\u003e\n\u003cp\u003eThis book highlights the remarkable journey of the Indian tribal society as it progresses towards atmanirbharta (self-reliance) through education and empowerment. Rooted in rich cultural values, tribal communities are now embracing modern learning, skill development, and leadership, which is shaping a confident and progressive identity. The book focuses on how education is not just increasing literacy among tribes, but also opening pathways in administration, healthcare, technology, and entrepreneurship.\u003c\/p\u003e\n\u003cp\u003eThroughout the chapters, readers will find real examples, government initiatives, community efforts, and inspiring success stories that show how tribes are stepping into empowered roles while preserving their heritage. A special emphasis is given to the rising participation of tribal women, who are leading self-help groups, local enterprises, and social initiatives, contributing to economic independence and community upliftment.\u003c\/p\u003e\n\u003cp\u003eBy connecting tradition with modernity, this book presents a balanced perspective on challenges and ongoing developments in tribal regions. It aims to create awareness, encourage thoughtful dialogue, and inspire collective responsibility toward building an inclusive, self-reliant, and empowered tribal society in India.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44454140739723,"sku":"bookE3835P","price":370.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1762325346.png?v=1762325417"},{"product_id":"roots-and-wings","title":"Roots and Wings","description":"\u003cp\u003eAuthor : Dr. Gayatri Ganu\u003c\/p\u003e\n\u003cp\u003eRoots and Wings – The Balanced Path of Entrepreneurship by Dr. Gayatri Ganu is an insightful academic exploration of what it truly takes to build and sustain a successful entrepreneurial journey. The book weaves together research, practical frameworks, and real-world experiences to present entrepreneurship as both a deeply personal and strategic pursuit.\u003cbr\u003eDr. Gayatri introduces the metaphor of “roots” and “wings” to capture the dual forces every entrepreneur must balance: the grounding strength of values, culture, and purpose, alongside the visionary drive for innovation, growth, and expansion. Through well-structured chapters, the book examines essential themes such as opportunity identification, strategic planning, risk management, leadership, and resilience.\u003cbr\u003eWhat sets this book apart is its balanced approach neither overly theoretical nor purely anecdotal. It provides academic rigor while remaining accessible and engaging. Case studies and examples make abstract concepts tangible, encouraging readers to reflect on their own entrepreneurial aspirations and challenges.\u003cbr\u003eThe book is particularly relevant in today’s dynamic economy, where entrepreneurs must navigate uncertainty while staying anchored to their core principles. It serves as both a guide and a companion for aspiring entrepreneurs, educators, and policymakers who aim to understand and support the entrepreneurial ecosystem.\u003cbr\u003e“Roots and Wings” is more than a manual it’s a thoughtful journey into the heart and mind of entrepreneurship, offering clarity, inspiration, and actionable wisdom.\u003cbr\u003e\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44472890622091,"sku":"bookE3762P","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1762845775.png?v=1762845872"},{"product_id":"khushi-ke-liye-shiksha","title":"Khushi Ke Liye Shiksha","description":"\u003cp\u003eAuthor : Dr. Nitin Bajpai\u003c\/p\u003e\n\u003cp\u003eIn today’s competitive and stressful era, the purpose of education is no longer limited to acquiring knowledge, employment, or technical skills. Modern students and teachers have begun to realize that true success in life does not lie in material achievements, but in inner satisfaction, mental peace, and spiritual balance. Based on this very idea, the book *“Khushi Ke Liye Shiksha”* presents a new perspective on the true aim of modern education. This book explains the deep relationship between education and happiness. It emphasizes that education should not be confined to intellectual growth alone, but should also be connected to the overall development of an individual and their mental well-being. In today’s age, where stress, competition, and imbalance have become part of students’ lives, it is necessary to make education a source of joy and self-contentment. The book elaborates on the concept, nature, and key factors of “Happiness,” and also discusses why happiness-based education is essential in the 21st century, along with the challenges it faces. Using the idea of *“The Good Life”* as its foundation, the book suggests that a truly meaningful life is one in which a person attains balance, morality, and inner peace. It also redefines the role of education from this perspective. According to the author, positive discipline, affectionate teacher-student relationships, and joyful learning processes can make education truly meaningful and fulfilling. Philosophically, the book is extremely rich. It includes thoughts from both Eastern and Western traditions. The Eastern philosophy draws from thinkers like the Upanishads, Buddha, Swami Vivekananda, and J. Krishnamurti, while the Western tradition references Socrates, Aristotle, Bertrand Russell, and Martin Seligman. This comparative study reveals how the concept of “happiness” has been understood across different times and cultures. The unique feature of *“Education for Happiness”* is that it not only presents theoretical ideas but also offers practical solutions to current educational and social problems. The book is an inspiring work that serves as a guide to life philosophy—not just for students, teachers, and researchers from an academic point of view, but also for anyone seeking meaning and fulfillment in life.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44491095179403,"sku":"bookE3774P","price":520.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1763372977.png?v=1763373066"},{"product_id":"shiksha-ewam-addhayapak-prashikshan-me-krittrim-buddhimatta","title":"Shiksha Ewam Addhayapak Prashikshan Me Krittrim Buddhimatta","description":"\u003cp\u003eAuthor : Dr. Ravikant Saral, Dr. Vinod Kumar Yadav \u003c\/p\u003e\n\u003cp\u003eShiksha Ewam Adhyapak Prashikshan Me Kritrim Buddhimatta explores the growing role of Artificial Intelligence (AI) in modern education and teacher training. The book discusses how AI is transforming teaching–learning processes, supporting personalized learning, analyzing student progress, and enhancing teacher effectiveness. It highlights the benefits, challenges, and practical applications of AI in classrooms as well as in teacher education. Written in a simple, scientific, and accessible style, this book is valuable for students, educators, teacher-trainers, and anyone interested in understanding the impact of AI on the future of education.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44498404966539,"sku":"bookE3760P","price":320.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1763545382.png?v=1763545437"},{"product_id":"media-ka-ai-avtar","title":"Media Ka AI Avtar","description":"\u003cp\u003eAuthor : Shalini Sinha\u003c\/p\u003e\n\u003cp\u003eThe new face of your screen is AI! A revolution has arrived in the digital world, where AI avatars have started taking over media and entertainment. This game-changing book takes you behind the scenes where millions of ‘virtual’ faces are being created—from newsrooms to the world of advertising—and explains how AI anchors and influencers are reshaping reality.\u003cbr\u003eYou will learn how these 24\/7 working AIs are rewriting the rules of marketing, and you will also understand what happens to ethics and copyright when an avatar steals someone’s identity.\u003cbr\u003eThis book is not just a story of technology, but a story of trust, identity, and the future of media. If you want to know whom you can trust in the future and want to become a part of this revolution—before AI completely changes your feed—then you must read this book today.\u003cbr\u003e\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44498542166155,"sku":"bookE3844P","price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1763548552.png?v=1763548618"},{"product_id":"textbook-of-pharmacognosy-with-unani-perspective-an-ncism-oriented-approach-to-materia-medica-and-herbal-drug-technology","title":"Textbook of Pharmacognosy with Unani Perspective - An NCISM-Oriented Approach to Materia Medica and Herbal Drug Technology","description":"\u003cp\u003eAuthor : Dr. Abdullah\u003c\/p\u003e\n\u003cp\u003eTextbook of Pharmacognosy with Unani Perspective is a comprehensive and systematically structured academic resource designed in alignment with the NCISM syllabus for BUMS students (Ilmul Advia – Paper I). The book bridges classical Unani knowledge with modern pharmacognosy, offering a unique integrative approach that is essential for today’s medical and pharmaceutical sciences.\u003cbr\u003eThe text covers the history, scope, sources, morphology, taxonomy, phytochemistry, pharmacology, quality control, and standardization of crude drugs, with a special emphasis on examples from Unani medicine. Each chapter is enriched with illustrations, flowcharts, tables, and summaries to facilitate easy understanding.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44498550587531,"sku":"bookE3745P","price":575.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1763550153.png?v=1763550232"},{"product_id":"mastering-commerce-accountancy-taxation-a-complete-guide-for-indian-students-and-professionals","title":"MASTERING COMMERCE, ACCOUNTANCY \u0026 TAXATION - A complete Guide for Indian Students and Professionals","description":"\u003cp\u003eAuthor : Prof. Chirag Jariwala\u003c\/p\u003e\n\u003cp\u003eMastering Commerce, Accountancy \u0026amp; Taxation: A Complete Guide for Indian Students and Professionals is a comprehensive and complete guide book designed to provide students, professionals, and educators with a solid understanding of the fundamentals and advanced concepts in commerce, accountancy, and taxation. Structured to meet academic as well as practical needs, the book covers core topics such as commerce, accountancy, basic accountancy principles (GAAP), taxation, GST, etc. It is enriched with real-world examples, solved examples, and to facilitate clear understanding and application-based learning with diagrams, tables, and flowcharts.\u003cbr\u003eThis book is especially useful for students pursuing B.Com, M.Com, CA Foundation, CS, CMA, etc.\u003cbr\u003eThis book is born from a desire to make knowledge accessible, practical, and relevant in today's fast-changing world.\u003cbr\u003eThis book is a result of continuous efforts to bridge the gap between academic theory and practical application.\u003c\/p\u003e","brand":"Evincepub Publishing","offers":[{"title":"Default Title","offer_id":44537464193163,"sku":"bookE3660P","price":410.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/5320\/1035\/files\/1763966508.png?v=1763966556"}],"url":"https:\/\/evincepubbooks.com\/collections\/education-1.oembed","provider":"Evincepub Publishing","version":"1.0","type":"link"}