Emerging Trends in AI for Innovative Marketing Research Practices

Author : Dr. M. Sanjoy Singh, Dr. L. Kirankumar Singh, Prof. Khumukcham Tomba Singh, Prof. Sukanta Kumar Baral

Emerging Trends in Artificial Intelligence for Innovative Marketing Research Practices explores how AI is transforming marketing research, consumer engagement, and strategic decision-making. The book brings together interdisciplinary perspectives on social media, e-commerce, advertising, CRM, and consumer behavior. It highlights sectoral and regional applications of AI in digital marketing and public communication. With a strong balance of theory, empirical research, and practical insights, the volume serves as a valuable resource for scholars and practitioners alike. It ultimately positions AI as a catalyst for responsible, data-driven, and human-centric marketing innovation.