Entrepreneurship Development: Theory, Process, Practice

Author : Prof. Bhushan Manchanda

Entrepreneurship is a powerful economic force. The process of transforming creative ideas into commercially viable businesses continues to be a major force in today's world economy. 
As exemplified by the dynasty builders like Dhirubhai Ambani, Ghanshyam Das Birla, Steve Jobs and many other successful entrepreneurs, the applications of creativity, risk taking, innovation and passion led the way to economic development far greater than anyone could imagine. 
Today we witness the immense impact of entrepreneurial companies in India —Companies powered by Entrepreneurs such as Falguni Nayar of Nykaa, Ritesh Agarwal of Oyo Rooms, Deepinder Goya! of Zomato and others-that have produced many technological and innovative breakthroughs. 
This book is structured and illustrates the discipline of Entrepreneurship in a manner where the chapter sequence is systematically organized around the initiation, planning, growth and development of new and emerging ventures. This book has been designed both for the undergraduate and graduate programmes in such a way that it covers both the theory/ conceptual foundation. It aims to educate the students on the most pertinent issue of the rapidly evolving Entrepreneurship and Start up Culture in India. This includes the Government initiatives towards promoting Entrepreneurship and Enterprise amongst the youth, for combating the problem of unemployment in India-thus creating a class of Job Creators/ Creative Solution Providers and not Job Seekers. 
This book incorporates four Case Studies, to enable students to explore and identify the practical aspects of Entrepreneurship. Brief sketches of successful entrepreneurial stories have been incorporated. This would enable the students to understand and apply policies in harmony with the business environment and gain knowledge of the entrepreneurial framework and tools leading to identification of critical issues to make effective the appropriate business decisions for the launch and growth of the startups. The subject matter is presented in a simple and lucid style that the students can grasp easily and quickly 
The book thus offers an authoritative approach to Entrepreneurship Development in terms of Theory, Process and Practice.