International Marketing And Artificial Intelligence : Transforming Global Business Strategy

Author : Dr. Adarsh Kumar, K Varun, Dr. Deep Shikha Chavan

International Marketing And Artificial Intelligence: Transforming Global Business Strategy explores how artificial intelligence is reshaping international marketing and global business. The book offers practical insights into AI-driven strategies, customer engagement, market analysis, and decision-making to help businesses adapt, compete, and grow in the changing global marketplace.