Marketing Management Essentials - A Comprehensive Guide from Core Principles to Modern Strategies

Author : Aditya Kumar Singh

BASICS OF MARKETING MANAGEMENT FIRST EDITION

Marketing is the lifeblood of every successful business. Understanding its principles is essential not only for marketers but for anyone aspiring to thrive in the dynamic world of commerce and management. Basics of Marketing Management offers a comprehensive yet easy-to-grasp introduction to the foundational concepts of marketing, making it the perfect guide for students and beginners.

Specially designed for BBA, MBA, B.Com, and M.Com students, this first edition bridges theoretical frameworks with real-world applications. It explores the core elements of marketing-including the marketing mix, segmentation, targeting, positioning, consumer behavior, and the marketing environment-with clarity and depth. Practical examples, simplified models, and student-friendly language ensure a smooth and engaging learning experience.