The AI-Shaped Market - Consumer Behaviour in the Age of Data-Driven Commerce

Author : Dr. Rooprekha Baksi, Dr. Ananjan Maiti

The AI-Shaped Market: Consumer Behaviour in the Age of Data-Driven Commerce explores how artificial intelligence is transforming consumer decision-making in today's digital marketplace. Covering topics such as personalization, trust, privacy, consumer psychology, ethics, and AI-driven market strategies, the book provides a research-based understanding of how intelligent systems influence purchasing behaviour. Designed for students, researchers, and marketing professionals, it combines academic rigor with practical insights into the evolving relationship between consumers and AI-powered commerce.